The general premise of this library promotion is simple, you can find love in the most unlikely of places and we wanted our readers to take a leap of faith and borrow a book without any idea what they are getting.
So that a reader ended up with unpredictable book, we wrapped the items in the display to provide them with anonymity.
As all the books were covered up the reader would have no idea about the cover decoration, title, genre, or any other indication which may sway them when picking a book up to read.
As Valentine’s day fell during the promotion we also added a chocolate heart to each wrapped book.
To participate all a reader needed to do was pick up a book from the display and issue it to themselves.
The book blind date brings together the romantic and literal interpretation of not judging a book by the cover.
As the College Library uses self-service kiosks to issue books there was initially a teaser of what the reader may have picked up as the title is revealed, much like the first sight of a blind date through the window of a restaurant or fast food outlet.
We then hoped our role of cupid was complete as the reader would then take the book away and hopefully enjoy the time they spent with the book.
Obviously if they didn’t get along we did not really care if they came back and took another book out, or even take two books out at the same time.